• Tracing your food’s origin

    Tracing your food’s origin by Prof Johann Kirsten, Danie Jordaan and Melissa van der Merwe.

    One of the latest trends in the market for food products is the desire among
    consumers to know the origin (and history) of the food product they purchase and to be physically or emotionally connected to the farm and the producer. This consumer need for origin-based food is affecting the industry in many different ways as food processors and retailers are increasingly labelling their
    products to communicate the origin of the product.

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